Over the past 10 years, I’ve guided product and experience teams by blending UX strategy, product strategy, and design leadership to deliver innovative, research-backed solutions for complex digital products. My ability to connect user needs with business goals has helped Fortune 500 companies and mission-driven organizations address challenges with clarity and measurable impact.
I specialize in transforming ambiguity into actionable direction—aligning stakeholders, leading cross-functional teams, and synthesizing user insights into scalable product and experience strategies. My approach combines systems thinking, data-driven decision making, and storytelling to ensure every solution is both intuitive for users and aligned with organizational objectives.
When I’m not collaborating with teams or mapping the next big user journey, you can find me exploring Atlanta’s artist markets, diving into Greek mythology, or working on my golf swing.
Hello! I’m Brittany. 👋🏻
What I Do
💭 The Idea Behind my Logo
I designed my logo using geometric forms to reflect my focus on clarity, structure, and purpose—the same principles I bring to every product I help shape. Inspired by the Double Diamond model, the design nods to my approach to design thinking and problem-solving. Subtly embedded within the mark is the number “3,” also representing my three core practice areas: Strategy, Research, and Design.
Select Clients
DARPA
CMS
REPI
USTRANSCOM
Booz Allen AI Engineering
AT&T
Novartis
Essilor
QIAGEN
T. Rowe Price
Randstad
Kohler
Kubota
Lowes
Transitions
Micron
Nespresso
USAHS
Right to Dream
My Approach
1. Strategy First, Always
I believe great design starts with clear strategy. Before jumping into solutions, I align with business goals, understand user needs, and define success metrics. This upfront clarity ensures that every decision down the line drives impact, not just output.
2. User-Centered, Research-Led
Empathy is my compass. I ground my work in real user insights, through interviews, data analysis, and behavioral patterns to uncover pain points and unmet needs. This allows me to design experiences that are not only intuitive, but genuinely useful.
3. Systems Thinking Meets Scalability
Whether I’m tackling a full redesign or evolving a product, I think in systems. From information architecture to interaction patterns, I create frameworks that are adaptable, accessible, and built for scale, today and tomorrow.
4. Collaboration is Key
The best outcomes come from cross-functional collaboration. I partner closely with stakeholders, developers, researchers, and content teams to ensure ideas are shaped by diverse perspectives and built to last, from concept to launch.
Associate, UX Strategy & Product Design, Booz Allen Hamilton
Atlanta, Georgia / Jan 2024 - Present
Led end-to-end UX strategy and research for a high profile government client website redesign—driving cross-functional collaboration, user-centered design, and 508-compliant solutions that significantly improved usability, engagement, and conversion metrics.
Freelance Designer & Brand Strategist, B.Johnston Design Co.
Atlanta, Georgia / Jul 2023 - Jan 2024
Founded a design consultancy focused on delivering strategic branding and UX solutions for entrepreneurs, personal development professionals, and small to mid-sized organizations. Specializing in creating user-centered brand strategies and positioning to drive business growth and enhance digital experiences.
Associate, Visual UX/UI Design, Booz Allen Hamilton
Atlanta, Georgia / May 2023 - Jul 2023
Led cross-functional teams to deliver innovative, user-centered design solutions across print and digital—driving alignment through strategic workshops, stakeholder collaboration, and research-driven strategies for key high profile government and defense clients.
Senior Consultant, Visual UX/UI Design, Booz Allen Hamilton
Atlanta, Georgia / May 2022 - May 2023
Strategist, Gensler
Atlanta, Georgia / Jun 2021 - April 2022
Led UX strategy and research for workplace experience and digital product innovation. I partnered with key accounts to deliver user-centered solutions that aligned with business goals and improved both digital tools and physical environments. Through design thinking and research synthesis, I shaped strategic decisions that supported change management, boosted adoption, and enhanced employee collaboration and satisfaction.
Director, Brand Strategy, EGR International
New York, NY / Jan 2019 - Feb 2020
Led brand and UX strategy across digital initiatives—aligning business goals with user needs, strengthening B2B marketing efforts, and driving measurable outcomes like increased engagement, brand recognition, and client growth.
Digital Brand Manager, EGR International
New York, NY / Jul 2018 - Jan 2019
Assisted with the development of EGR’s digital brand and positioning through design and brand strategy. Regularly researched, strategized and developed branded content for social and email marketing campaigns. Monitored and observed data trends to improve EGR’s digital strategy. Developed overall client relationships through custom content creation and lead nurturing.
Visual Designer, EGR International
New York, NY / Oct 2015 - Jul 2018
Designed and developed brand identities and event experiences for global meetings, events and employee incentives. Collaborated across departments to create large-scale signage, brochures, packaging, mobile apps, websites, presentations and other print and digital deliverables. Assisted with continued development of EGR’s brand.
Graphic Designer, Dark Roast Media
New York, NY / Sep 2015 - Feb 2017
Developed print and digital assets for clients within the real-estate and lifestyle industries. Assisted with development of Dark Roast Media's website and internal branding initiatives.
Graphic Design Intern, Pilot
Boston, MA / Mar 2014 - Jun 2014
Developed graphic assets for packaging, licensing and brand development initiatives. Researched brands & their moods, styles, atmospheres and broke them down using the “Big Five” theory. Created custom lettering for various brand concepts.
Graphic Design Intern, JHill Design
Boston, MA / May 2013 - Aug 2013
Worked on projects including logos, websites, and pattern design. Involved in the print production process and print proofing of various city prints and patterns.