Over the last 10 years, I’ve leveraged my diverse expertise in UX strategy, product design, and marketing to guide teams toward innovative solutions within digital products. My ability to blend creative thinking with strategic insight has enabled me to deliver fresh, differentiated perspectives to Fortune 500 companies, addressing complex business challenges with impactful design solutions.

With a strong foundation in ideation and a passion for uncovering meaningful opportunities, I excel at helping clients align their UX vision with business objectives, leading cross-functional teams to execute effectively. I transform user insights into actionable, research-backed strategies, ensuring designs are both user-centered and aligned with broader business goals. My varied experiences enable me to craft solutions informed by data, storytelling, and a holistic understanding of user and business needs.

When I’m not immersed in my latest creative endeavors, you can find me diving into Greek mythology, exploring Atlanta’s vibrant artist markets, or refining my golf swing.

Hello! I’m Brittany. 👋🏻

What I Do

💭 The Idea Behind my Logo

I designed my logo using geometric forms to reflect my focus on clarity, structure, and purpose—the same principles I bring to every product I help shape. Inspired by the Double Diamond model, the design nods to my approach to design thinking and problem-solving. Subtly embedded within the mark is the number “3,” also representing my three core practice areas: Strategy, Research, and Design.

Select Clients

DARPA
CMS
REPI
USTRANSCOM
Booz Allen AI Engineering
AT&T
Novartis
Essilor
QIAGEN
T. Rowe Price

Randstad
Kohler
Kubota
Lowes
Transitions
Micron
Nespresso
USAHS
Right to Dream

My Approach

1. Strategy First, Always

I believe great design starts with clear strategy. Before jumping into solutions, I align with business goals, understand user needs, and define success metrics. This upfront clarity ensures that every decision down the line drives impact, not just output.

2. User-Centered, Research-Led

Empathy is my compass. I ground my work in real user insights, through interviews, data analysis, and behavioral patterns to uncover pain points and unmet needs. This allows me to design experiences that are not only intuitive, but genuinely useful.

3. Systems Thinking Meets Scalability

Whether I’m tackling a full redesign or evolving a product, I think in systems. From information architecture to interaction patterns, I create frameworks that are adaptable, accessible, and built for scale, today and tomorrow.

4. Collaboration is Key

The best outcomes come from cross-functional collaboration. I partner closely with stakeholders, developers, researchers, and content teams to ensure ideas are shaped by diverse perspectives and built to last, from concept to launch.

Associate, UX Strategy & Product Design, Booz Allen Hamilton

Atlanta, Georgia / Jan 2024 - Present

Led end-to-end UX strategy and research for a high profile government client website redesign—driving cross-functional collaboration, user-centered design, and 508-compliant solutions that significantly improved usability, engagement, and conversion metrics.

Freelance Designer & Brand Strategist, B.Johnston Design Co.

Atlanta, Georgia / Jul 2023 - Jan 2024

Founded a design consultancy focused on delivering strategic branding and UX solutions for entrepreneurs, personal development professionals, and small to mid-sized organizations. Specializing in creating user-centered brand strategies and positioning to drive business growth and enhance digital experiences.

Associate, Visual UX/UI Design, Booz Allen Hamilton

Atlanta, Georgia / May 2023 - Jul 2023

Led cross-functional teams to deliver innovative, user-centered design solutions across print and digital—driving alignment through strategic workshops, stakeholder collaboration, and research-driven strategies for key high profile government and defense clients.

Senior Consultant, Visual UX/UI Design, Booz Allen Hamilton

Atlanta, Georgia / May 2022 - May 2023

Strategist, Gensler

Atlanta, Georgia / Jun 2021 - April 2022

Led UX strategy and research for workplace experience and digital product innovation. I partnered with key accounts to deliver user-centered solutions that aligned with business goals and improved both digital tools and physical environments. Through design thinking and research synthesis, I shaped strategic decisions that supported change management, boosted adoption, and enhanced employee collaboration and satisfaction.

Director, Brand Strategy, EGR International

New York, NY / Jan 2019 - Feb 2020

Led brand and UX strategy across digital initiatives—aligning business goals with user needs, strengthening B2B marketing efforts, and driving measurable outcomes like increased engagement, brand recognition, and client growth.

Digital Brand Manager, EGR International

New York, NY / Jul 2018 - Jan 2019

Assisted with the development of EGR’s digital brand and positioning through design and brand strategy. Regularly researched, strategized and developed branded content for social and email marketing campaigns. Monitored and observed data trends to improve EGR’s digital strategy. Developed overall client relationships through custom content creation and lead nurturing.

Visual Designer, EGR International

New York, NY / Oct 2015 - Jul 2018

Designed and developed brand identities and event experiences for global meetings, events and employee incentives. Collaborated across departments to create large-scale signage, brochures, packaging, mobile apps, websites, presentations and other print and digital deliverables. Assisted with continued development of EGR’s brand.

Graphic Designer, Dark Roast Media

New York, NY / Sep 2015 - Feb 2017

Developed print and digital assets for clients within the real-estate and lifestyle industries. Assisted with development of Dark Roast Media's website and internal branding initiatives.

Graphic Design Intern, Pilot

Boston, MA / Mar 2014 - Jun 2014