Over the past decade, I’ve built a career at the intersection of experience strategy, product innovation, and design leadership, helping organizations move from idea to impact through user-centered, evidence-based solutions. I specialize in transforming complex problems into clear strategies that connect user value, business outcomes, and product vision.
My work blends UX strategy, systems thinking, and storytelling to align teams around a shared direction, whether shaping new AI-enabled experiences, defining UX metrics, or guiding innovation initiatives within enterprise platforms. I’ve partnered with Fortune 500 companies and mission-driven teams to bring clarity to ambiguity, uncover opportunities through research, and design scalable experiences that deliver measurable results.
Outside of work, you’ll usually find me exploring Atlanta’s artist markets, diving into Greek mythology for creative inspiration, or fine-tuning my golf swing. I’m always looking for new ways to balance curiosity, creativity, and precision.
Hello! I’m Brittany. 👋🏻
What I Do
💭 The Idea Behind my Logo
I designed my logo using geometric forms to reflect the clarity, structure, and intention I bring to every product and experience I help shape. Inspired by the Double Diamond model, the mark nods to my approach to design thinking, systems thinking, and solving complex problems with purpose. Subtly embedded in the form is the number “3,” symbolizing my three core practice areas: Strategy, Innovation, and Alignment.
Select Clients
DARPA
CMS
REPI
USTRANSCOM
Booz Allen AI Engineering
AT&T
Novartis
Essilor
QIAGEN
T. Rowe Price
Randstad
Hapag Lloyd
Kohler
Kubota
Lowes
Transitions
Micron
Nespresso
USAHS
Right to Dream
My Approach
1. Strategy First, Always
Great products start with intentional strategy. Before jumping into solutions, I clarify the why, aligning business goals, user needs, and success metrics. This strategic foundation ensures every decision drives measurable impact and long-term value, not just quick wins.
2. Research-Led, User-Inspired
Empathy guides everything I do. I uncover patterns through interviews, data, and behavioral insights to reveal what truly matters to users. This grounding in research transforms assumptions into evidence — and insights into meaningful, intuitive experiences.
3. Systems Thinking for Scalable Impact.
Whether I’m tackling a full redesign or evolving a product, I think in systems. From information architecture to interaction patterns, I create frameworks that are adaptable, accessible, and built for scale, today and tomorrow.
4. Collaboration Fuels Innovation
The most impactful ideas emerge through partnership. I collaborate closely with product, design, research, and engineering teams to shape ideas from concept to launch, fostering a shared vision that turns strategy into momentum and innovation into reality.
Senior Product Experience Strategist, CBRE
Atlanta, Georgia / Jul 2025 - Present
Driving the evolution of digital products through experience strategy, product innovation, and research leadership. I partner with cross-functional teams to align business goals, user needs, and technology opportunities ultimately enhancing adoption, efficiency, and measurable growth across CBRE’s Capital Markets platforms.
Associate, UX Strategy & Product Design, Booz Allen Hamilton
Atlanta, Georgia / Jan 2024 - May 2025
Led end-to-end UX strategy and research for a high profile government client website redesign—driving cross-functional collaboration, user-centered design, and 508-compliant solutions that significantly improved usability, engagement, and conversion metrics.
Freelance Designer & Brand Strategist, B.Johnston Design Co.
Atlanta, Georgia / Jul 2023 - Jan 2024
Founded a design consultancy focused on delivering strategic branding and UX solutions for entrepreneurs, personal development professionals, and small to mid-sized organizations. Specializing in creating user-centered brand strategies and positioning to drive business growth and enhance digital experiences.
Associate, Visual UX/UI Design, Booz Allen Hamilton
Atlanta, Georgia / May 2023 - Jul 2023
Led cross-functional teams to deliver innovative, user-centered design solutions across print and digital—driving alignment through strategic workshops, stakeholder collaboration, and research-driven strategies for key high profile government and defense clients.
Senior Consultant, Visual UX/UI Design, Booz Allen Hamilton
Atlanta, Georgia / May 2022 - May 2023
Strategist, Gensler
Atlanta, Georgia / Jun 2021 - April 2022
Led UX strategy and research for workplace experience and digital product innovation. I partnered with key accounts to deliver user-centered solutions that aligned with business goals and improved both digital tools and physical environments. Through design thinking and research synthesis, I shaped strategic decisions that supported change management, boosted adoption, and enhanced employee collaboration and satisfaction.
Director, Brand Strategy, EGR International
New York, NY / Jan 2019 - Feb 2020
Led brand and UX strategy across digital initiatives—aligning business goals with user needs, strengthening B2B marketing efforts, and driving measurable outcomes like increased engagement, brand recognition, and client growth.
Digital Brand Manager, EGR International
New York, NY / Jul 2018 - Jan 2019
Assisted with the development of EGR’s digital brand and positioning through design and brand strategy. Regularly researched, strategized and developed branded content for social and email marketing campaigns. Monitored and observed data trends to improve EGR’s digital strategy. Developed overall client relationships through custom content creation and lead nurturing.
Visual Designer, EGR International
New York, NY / Oct 2015 - Jul 2018
Designed and developed brand identities and event experiences for global meetings, events and employee incentives. Collaborated across departments to create large-scale signage, brochures, packaging, mobile apps, websites, presentations and other print and digital deliverables. Assisted with continued development of EGR’s brand.
Graphic Designer, Dark Roast Media
New York, NY / Sep 2015 - Feb 2017
Developed print and digital assets for clients within the real-estate and lifestyle industries. Assisted with development of Dark Roast Media's website and internal branding initiatives.
Graphic Design Intern, Pilot
Boston, MA / Mar 2014 - Jun 2014
Developed graphic assets for packaging, licensing and brand development initiatives. Researched brands & their moods, styles, atmospheres and broke them down using the “Big Five” theory. Created custom lettering for various brand concepts.
Graphic Design Intern, JHill Design
Boston, MA / May 2013 - Aug 2013
Worked on projects including logos, websites, and pattern design. Involved in the print production process and print proofing of various city prints and patterns.