A little more about how I think, work, and approach the world.
Over the past decade, I’ve worked at the intersection of product, experience strategy, discovery and strategic innovation, helping organizations turn ambiguity into clear direction. I specialize in translating complex challenges into actionable product direction by connecting user needs, business outcomes, and long-term vision before teams commit to build.
My work brings together systems thinking, discovery, and strategic storytelling to align teams, uncover opportunity, and drive confident decisions that deliver measurable impact.
I’ve partnered with Fortune 500 organizations, government agencies, and mission-driven teams to navigate complexity, align stakeholders, and translate insight into scalable products and platforms.
Outside of work, you’ll usually find me exploring Atlanta’s artist markets, diving into Greek mythology for inspiration, or working on my golf swing.
How I View Product & Innovation
Clarity is a competitive advantage.
In complex organizations, the team that can define the problem and align on direction fastest gains momentum, focus, and measurable impact.
Discovery should reduce risk.
Effective discovery creates evidence, sharpens decisions, and narrows uncertainty. It’s not about activity, it’s about confidence before commitment.
How a product is experienced shapes adoption, trust, and growth, Experience decisions are business decisions.
Experience is strategy.
Ambiguity is an opportunity to add structure.
Within uncertainty there are patterns, constraints, and opportunity. The work is to translate them into direction.
Innovation fails without alignment.
Breakthrough ideas stall when stakeholders are misaligned, sustainable innovation requires shared vision, ownership, and momentum.
My Approach
1. Strategy First, Always
Great products and ideas start with intentional strategy. Before jumping into solutions, I clarify the why, aligning business goals, user needs, and success metrics. This strategic foundation ensures every decision drives measurable impact and long-term value, not just quick wins.
2. Research-Led, User-Inspired
Empathy guides everything I do. I uncover patterns through interviews, data, and behavioral insights to reveal what truly matters to users. This grounding in research transforms assumptions into evidence and insights into meaningful, intuitive experiences.
3. Systems Thinking for Scalable Impact.
Whether I’m tackling a full redesign or evolving a product, I think in systems. From information architecture to interaction patterns, I create frameworks that are adaptable, accessible, and built for scale, today and tomorrow.
4. Collaboration Fuels Innovation
The most impactful ideas emerge through partnership. I collaborate closely with product, design, research, and engineering teams to shape ideas from concept to launch, fostering a shared vision that turns strategy into momentum and innovation into reality.
What I Do
Core Compentencies
Experience-Led Product & Innovation Strategy
Structuring Ambiguity into Clear Opportunity Pathways
Insight-to-Decision Translation (Research, Data & AI Signals)
0→1 Product Visioning & Strategic Direction
Systems Thinking & Experience Architecture
Cross-Functional Leadership & Stakeholder Alignment
Designing Repeatable Discovery Systems
Strategic Storytelling & Executive Alignment
Select Clients
DARPA
CMS
REPI
USTRANSCOM
Booz Allen AI Engineering
AT&T
Novartis
Essilor
QIAGEN
T. Rowe Price
Randstad
Hapag Lloyd
Kohler
Kubota
Lowes
Transitions
Micron
Nespresso
USAHS
Right to Dream
CBRE Capital Markets
Ways to Work with Me
I work with organizations navigating complexity to define direction, reduce risk, and move forward with confidence.
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Structure ambiguity into clear opportunity pathways before teams commit to build.
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Translate insight, signals, and constraints into aligned product direction and scalable experience decisions.
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Shape early-stage concepts, test assumptions, and define future-state vision grounded in evidence.
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Facilitate alignment across stakeholders and convert insight into confident, actionable product bets.
Current Curiousities
Things I’m currently exploring or are excited about:
01
AI Signals in early stage discovery
02
Turning experience strategy into product direction in complex enterprise systems
03
Building repeatable discovery operating models
Senior Product Experience Strategist, CBRE
Atlanta, Georgia / Jul 2025 - Present
Driving the evolution of digital products through experience strategy, product innovation, and research leadership. I partner with cross-functional teams to align business goals, user needs, and technology opportunities ultimately enhancing adoption, efficiency, and measurable growth across CBRE’s Capital Markets platforms.
Associate, UX Strategy & Product Design, Booz Allen Hamilton
Atlanta, Georgia / Jan 2024 - May 2025
Led end-to-end UX strategy and research for a high profile government client website redesign—driving cross-functional collaboration, user-centered design, and 508-compliant solutions that significantly improved usability, engagement, and conversion metrics.
Freelance Designer & Brand Strategist, B.Johnston Design Co.
Atlanta, Georgia / Jul 2023 - Jan 2024
Founded a design consultancy focused on delivering strategic branding and UX solutions for entrepreneurs, personal development professionals, and small to mid-sized organizations. Specializing in creating user-centered brand strategies and positioning to drive business growth and enhance digital experiences.
Associate, Visual UX/UI Design, Booz Allen Hamilton
Atlanta, Georgia / May 2023 - Jul 2023
Led cross-functional teams to deliver innovative, user-centered design solutions across print and digital—driving alignment through strategic workshops, stakeholder collaboration, and research-driven strategies for key high profile government and defense clients.
Senior Consultant, Visual UX/UI Design, Booz Allen Hamilton
Atlanta, Georgia / May 2022 - May 2023
Strategist, Gensler
Atlanta, Georgia / Jun 2021 - April 2022
Led UX strategy and research for workplace experience and digital product innovation. I partnered with key accounts to deliver user-centered solutions that aligned with business goals and improved both digital tools and physical environments. Through design thinking and research synthesis, I shaped strategic decisions that supported change management, boosted adoption, and enhanced employee collaboration and satisfaction.
Director, Brand Strategy, EGR International
New York, NY / Jan 2019 - Feb 2020
Led brand and UX strategy across digital initiatives—aligning business goals with user needs, strengthening B2B marketing efforts, and driving measurable outcomes like increased engagement, brand recognition, and client growth.
Digital Brand Manager, EGR International
New York, NY / Jul 2018 - Jan 2019
Assisted with the development of EGR’s digital brand and positioning through design and brand strategy. Regularly researched, strategized and developed branded content for social and email marketing campaigns. Monitored and observed data trends to improve EGR’s digital strategy. Developed overall client relationships through custom content creation and lead nurturing.
Visual Designer, EGR International
New York, NY / Oct 2015 - Jul 2018
Designed and developed brand identities and event experiences for global meetings, events and employee incentives. Collaborated across departments to create large-scale signage, brochures, packaging, mobile apps, websites, presentations and other print and digital deliverables. Assisted with continued development of EGR’s brand.
Graphic Designer, Dark Roast Media
New York, NY / Sep 2015 - Feb 2017
Developed print and digital assets for clients within the real-estate and lifestyle industries. Assisted with development of Dark Roast Media's website and internal branding initiatives.
Graphic Design Intern, Pilot
Boston, MA / Mar 2014 - Jun 2014
Developed graphic assets for packaging, licensing and brand development initiatives. Researched brands & their moods, styles, atmospheres and broke them down using the “Big Five” theory. Created custom lettering for various brand concepts.
Graphic Design Intern, JHill Design
Boston, MA / May 2013 - Aug 2013
Worked on projects including logos, websites, and pattern design. Involved in the print production process and print proofing of various city prints and patterns.